ZERO-TEX® Tokyo Exhibition Report
At this Tokyo exhibition, ZERO-TEX® expressed its philosophy of
Keep Safe & Go Green
through product proposals that are more accessible.
The venue featured CO₂-derived materials, the Beach Resort Series, the Mountain Resort Series, and a range of high-performance products.
The exhibition allowed visitors to experience the environmental considerations behind the materials and the combination of functionality that can be used in daily life throughout the entire space.
The venue featured CO₂-derived materials, the Beach Resort Series, the Mountain Resort Series, and a range of high-performance products.
The exhibition allowed visitors to experience the environmental considerations behind the materials and the combination of functionality that can be used in daily life throughout the entire space.
The Current State of Sustainable Materials
At the heart of the venue, we conveyed ZERO-TEX®'s active approach to sustainable materials.
We introduced a range of materials, including
CO2-DERIVED Fabric,
GARMENT RECYCLED Fabric, and
LOW-CARBON Fabric,
which address environmental considerations from different perspectives.
Instead of simply advocating for "eco-friendliness," we demonstrated implementable sustainability by consistently handling everything from material development to product proposals.
We believe that sustainable materials should not be seen as something special, but rather as the standard for the future.
The Challenge of Making Yarn from CO₂
One of the most notable aspects of this exhibition was the
development of materials that create yarn from CO₂.
This involves re-envisioning carbon dioxide as a raw material, then transforming it into yarn, fabric, and finally products.
This concept is also a quiet declaration of intent for future manufacturing.
Precisely because this area is not yet widely recognized,
ZERO-TEX® continues to carefully convey this message through actual products at exhibitions.
Beach Resort Series — Light and Expansive Expressions
For the Beach Resort Series, we developed bright and expansive print expressions, centered around white fabrics that are resistant to sheerness.
While reflecting resort-like scenery and a light, airy feel, the foundation is ZERO-TEX®'s unique functional material.
In addition to beautiful color development, it is equipped with water repellency and comfort, resulting in a proposal that goes beyond mere visual splendor.
Mountain Resort Series — Functionality in Tranquility
In the Mountain Resort Series, we applied botanical and nature-inspired prints to white-based, sheer-resistant materials, creating a serene world view.
The appeal of this series lies in its tranquil color tones and delicate patterns, while still boasting excellent water repellency and practicality.
It garnered the interest of visitors as a proposal that naturally combines both decorative qualities and functionality, rather than choosing one over the other.
Expanding High-Performance Products
One of the highlights was also the expansion of products, not just materials.
At the venue, we introduced items that allow visitors to experience ZERO-TEX®'s functionality, such as high-performance waterproof sneakers that are resistant to getting wet and stuffy, and amphibious rash guards.
Instead of abstractly discussing the appeal of fabrics, by showcasing them as concrete products, the exhibition more clearly conveyed how they can be used in daily life, leisure, and urban settings.
Toward Future Proposals
This time, we also unveiled product proposals with future developments in mind.
The introduction of a hooded jacket with a fan, equipped with functions that prevent stuffiness, getting wet, and getting dirty,
demonstrates the potential for ZERO-TEX® materials to be applied to an even wider range of daily life scenarios.
Focusing on environmental consideration and high functionality, we are moving towards more comfortable and practical products.
The scope of proposals as a material brand is steadily expanding.
